{"id":744,"date":"2024-04-05T05:21:28","date_gmt":"2024-04-05T05:21:28","guid":{"rendered":"https:\/\/aitesonics.com\/lotus-secret-weapon-is-evs-with-personality-140013839\/"},"modified":"2024-04-05T05:21:28","modified_gmt":"2024-04-05T05:21:28","slug":"lotus-secret-weapon-is-evs-with-personality-140013839","status":"publish","type":"post","link":"https:\/\/aitesonics.com\/lotus-secret-weapon-is-evs-with-personality-140013839\/","title":{"rendered":"Lotus' secret weapon is EVs with personality"},"content":{"rendered":"
A lot of EVs aren\u2019t that fun to drive, built as they are to glide around a highway like a swan on a river. Sure, like the swan\u2019s manic paddling, there\u2019s a lot of hardware and software sweating in the background to maintain that serenity. But the feeling can be so soporific that you wind up lusting for the day full autonomy comes and puts us out of our misery.<\/p>\n
Except, of course, if you\u2019re driving a new Lotus.<\/p>\n
You see, when you\u2019re driving an electric Lotus, there\u2019s a sense of cognitive whiplash you don\u2019t often get these days. EVs are quick and have plenty of torque thanks to their electric motors but they rarely have anything close to a personality. But even when you\u2019re driving its new two-plus ton SUV, you\u2019re capable of zooming around a race track as if you were driving a go-kart. It\u2019s this unity of electric smarts and old-school drivability that Lotus hopes will return the perpetually beleaguered manufacturer to its former glory.<\/p>\n
Lotus<\/strong><\/p>\n If you\u2019re not a car person, I wouldn\u2019t blame you for not knowing Lotus was a big name in manufacturing and F1 \u2013 emphasis on was<\/em> \u2013 responsible for many innovations that shaped how we build, drive and race cars today. \u201cWe talk about [having] this pioneering and rebellious spirit,\u201d says Mike Johnstone, Lotus\u2019 new VP of Commercial Operations. For the last 75 years, Lotus has been a left-field car manufacturer, with customers who want something that is \u201cnot necessarily part of the status quo.\u201d<\/p>\n Lotus is a company defined by, and proud of, its idiosyncrasies. It\u2019s idiosyncratically<\/em> based in rural Norfolk, a hundred miles or more from the rest of the UK\u2019s automotive industry. It\u2019s idiosyncratic<\/em> co-founder Colin Chapman (pictured, above), whose famous mantra was \u201csimplify, then add lightness.\u201d It\u2019s idiosyncratic<\/em> technical innovations, like monocoque bodies, ground-effect aerodynamics and the early use of carbon fiber. Its cars' idiosyncratic<\/em> obsession with perfect handling and speed rather than creature comforts.<\/p>\n It would be impolite to mention the idiosyncratic<\/em> financial relationship<\/ins><\/a> between Chapman and John DeLorean that would lead to the latter\u2019s undoing<\/ins><\/a>.<\/p>\n It was this idiosyncratic reputation that made it a draw for pop culture figures who wanted to stand out from the crowd. Patrick McGoohan chose a Lotus Seven<\/ins><\/a> to be The Prisoner\u2019s<\/em> car in 1996 because it showed a \u201ctouch of the rebel.\u201d The Avengers\u2019<\/em> Mrs. Peel drove a Lotus Elan<\/ins><\/a>, while James Bond drove a Lotus Esprit<\/ins><\/a> underwater in The Spy Who Loved Me<\/em> and a Turbo Esprit in For Your Eyes Only<\/em>. And Richard Gere drove a Lotus Esprit in Pretty Woman<\/ins><\/em><\/a> because Porsche and Ferrari, who were asked first, objected to the film\u2019s subject matter. I doubt Lotus has ever uttered the phrase \u201cbrand safety\u201d with a sincere face.<\/p>\n Since Chapman\u2019s death in the early \u201880s, Lotus has become a byword for stagnation, passed from one corporate parent to another. Its model line suffered: It sold the Elise from 1996 until 2021, while the Exige was in production from 2000 to 2021. Its newest car pre-Geely was the Evora, and its 12-year lifespan made it the youngest and freshest ride in the range. All three were discontinued in 2021 when the Emira made its debut as the company\u2019s last gas-powered car.<\/p>\n Lotus remained alive because of its small but passionate fanbase, which happened to include a number of automotive executives. But while demand for its own cars waned, the rest of the industry continued to rely on its expertise in making cars drive well. Lotus\u2019 fingerprints are visible in so many high-profile cars, from the DeLorean DMC12, Aston Martin DB9 and even Sinclair\u2019s C5. More importantly, the first Tesla roadster was developed on Lotus\u2019 platform, with the first run of cars built at its Hethel, England base.<\/p>\n In 2017, Geely \u2014 the Chinese EV giant that owns Volvo and Polestar\u2014 bought a 51 percent stake in the company. It\u2019s spent the last few years and a considerable amount of cash to push the company into the 21st century. The existing gas-powered product line was cleared out, the HQ revamped and a new electric-only facility built in China. I was able to visit the company\u2019s Hethel plant to see the fruits of this investment, and also to try all of the new vehicles. The headline-grabbing model, of course, is the Evija, the company\u2019s $3 million all-electric hypercar.<\/p>\n