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{"id":5353,"date":"2024-06-12T19:25:20","date_gmt":"2024-06-12T19:25:20","guid":{"rendered":"https:\/\/aitesonics.com\/news-on-social-media-is-a-fractured-mess-pew-study-indicates-140001507\/"},"modified":"2024-06-12T19:25:20","modified_gmt":"2024-06-12T19:25:20","slug":"news-on-social-media-is-a-fractured-mess-pew-study-indicates-140001507","status":"publish","type":"post","link":"https:\/\/aitesonics.com\/news-on-social-media-is-a-fractured-mess-pew-study-indicates-140001507\/","title":{"rendered":"News on social media is a fractured mess, Pew study indicates"},"content":{"rendered":"

Pew Research and the Knight Foundation just put out a pair of lengthy reports on how Americans are experiencing news<\/a> and politics<\/a> on social media. There are a number of noteworthy stats in the research but, for me, it mostly underscores that news distribution is kind of a mess.<\/p>\n

It\u2019s not that news has disappeared from X, TikTok, Facebook and Instagram, but the way that most users are encountering news content is vastly different from platform to platform. And much of what people say they are seeing is not coming from journalists and media organizations but influencers other unconnected accounts.<\/p>\n

Perhaps unsurprisingly, the researchers found that most people aren\u2019t on social media to follow news. A minority of TikTok (41 percent), Instagram (33 percent) and Facebook (37 percent) users reported that \u201cgetting news\u201d was a \u201cmajor or minor\u201d reason they used the platform. X, as Pew points out, was a notable exception, with 65 percent of people reporting news as a reason they use the service.<\/p>\n

That may not be especially surprising, given Twitter\u2019s long-running reputation as a news source and Meta\u2019s more recent shift<\/a> away<\/a> from the media industry. And even though majorities of Facebook, Instagram and TikTok said they didn\u2019t seek out news, most people reported that they see some<\/em> kind of news-related content on the platforms.<\/p>\n

But when you dig into the kind of news participants say they see, the top categories were opinions and \u201cfunny posts\u201d about current events. Look at the breakdown below: opinions and funny posts were significantly more prevalent than news articles or \u201cinformation about a breaking news event\u201d on every platform. (Again, the only exception was X, where people said they see articles at roughly the same rate as \u201cfunny posts\u201d about the news.)<\/p>\n

It\u2019s also striking to consider the sources for news-related posts reported by the study’s participants. On every platform except X, the top source of news and news-related content is not journalists or media orgs. On Facebook and Instagram, it\u2019s friends and family, and on TikTok it\u2019s \u201cother people.\u201d The \u201cother people\u201d category is also quite high for X, with 75 percent saying they see news from these accounts. This suggests that much of the news content people see on X and TikTok is being driven by those platforms\u2019 recommendation algorithms.<\/p>\n

While Pew typically repeats the same sorts of studies at regular intervals, allowing readers to extrapolate trends over time, this study is brand new, so unfortunately, we don\u2019t have historical data to compare all these stats to. But they do broadly reflect what many in the media industry have been experiencing over the last few years. Publishers are getting far less traffic from social media, and news is increasingly filtered through influencers, meme creators and random algorithmically-surfaced accounts. It\u2019s also worth noting that for every platform, most people said that at least \u201csometimes\u201d they see inaccurate news. And for X, which had the biggest share of news consumers and people seeing journalistic content, 86 percent of participants reported seeing news that \u201cseems inaccurate.\u201d<\/p>\n

The report\u2019s authors don\u2019t draw a conclusion about what this all means in general, let alone in an election year when there is increasing anxiety about the spread of AI-fueled misinformation. But the report suggests that finding reliable and accurate news on social media is far from straightforward.<\/p>\n

This article contains affiliate links; if you click such a link and make a purchase, we may earn a commission.<\/p>\n","protected":false},"excerpt":{"rendered":"

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