{"id":5349,"date":"2024-06-12T19:25:05","date_gmt":"2024-06-12T19:25:05","guid":{"rendered":"https:\/\/aitesonics.com\/jabra-says-its-exiting-the-consumer-headphones-business-a-day-after-launching-new-earbuds-164518215\/"},"modified":"2024-06-12T19:25:05","modified_gmt":"2024-06-12T19:25:05","slug":"jabra-says-its-exiting-the-consumer-headphones-business-a-day-after-launching-new-earbuds-164518215","status":"publish","type":"post","link":"https:\/\/aitesonics.com\/jabra-says-its-exiting-the-consumer-headphones-business-a-day-after-launching-new-earbuds-164518215\/","title":{"rendered":"Jabra says it’s exiting the consumer headphones business just as it announces new earbuds"},"content":{"rendered":"
Jabra is exiting<\/a> the consumer earbuds business. The move is shocking, as Jabra’s parent company made the announcement at the same time it unveiled new models of its Elite earbuds<\/a>. Peter Karlstromer, CEO of parent company GN, said the decision is \u201cpart of our commitment to focus on attractive markets where we can deliver profitable growth and strong returns.\u201d<\/p>\n The company will discontinue the Jabra Elite<\/a> (consumer earbuds) and Talk<\/a> (mono Bluetooth) product lines. In late 2023, it pivoted the Elite line towards the premium segment in a move designed to compete with industry heavyweights Apple<\/a>, Sony<\/a> and Bose<\/a>. However, the company lamented that its target markets \u201chave changed over time.\u201d Its current assessment is that \u201cwe cannot generate a fair return on investment compared to the many other opportunities we have within our Hearing, Enterprise, and Gaming businesses.\u201d<\/p>\n Jabra will reduce the inventory of the to-be-discontinued products, and it expects to complete the wind-down by the end of the year. However, GN says it will service and support its devices \u201cfor several years.\u201d<\/p>\n Although a bit farther under the radar than obvious competitors like AirPods, Jabra made some high-quality audio gear. Engadget\u2019s audio expert Billy Steele called the 2021 Jabra Elite 3 \u201cthe new standard for affordable wireless earbuds,\u201d as the company struck an alluring balance between quality and value<\/a>.<\/p>\n