TikTok Lite axes ‘addictive as cigarettes’ reward-to-watch feature under the EU’s watchful eye - Best News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aitesonics.com\/tiktok-lite-axes-addictive-as-cigarettes-reward-to-watch-feature-under-the-eus-watchful-eye-211157092\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Lite axes ‘addictive as cigarettes’ reward-to-watch feature under the EU’s watchful eye - Best News\" \/>\n<meta property=\"og:description\" content=\"The EU has effectively vanquished a TikTok feature that Europe\u2019s digital commissioner described as \u201ctoxic\u201d and \u201caddictive as cigarettes.\u201d Owner ByteDance said on Wednesday that TikTok Lite\u2019s reward-to-watch feature would be suspended. 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{"id":4938,"date":"2024-04-28T04:10:44","date_gmt":"2024-04-28T04:10:44","guid":{"rendered":"https:\/\/aitesonics.com\/tiktok-lite-axes-addictive-as-cigarettes-reward-to-watch-feature-under-the-eus-watchful-eye-211157092\/"},"modified":"2024-04-28T04:10:44","modified_gmt":"2024-04-28T04:10:44","slug":"tiktok-lite-axes-addictive-as-cigarettes-reward-to-watch-feature-under-the-eus-watchful-eye-211157092","status":"publish","type":"post","link":"https:\/\/aitesonics.com\/tiktok-lite-axes-addictive-as-cigarettes-reward-to-watch-feature-under-the-eus-watchful-eye-211157092\/","title":{"rendered":"TikTok Lite axes ‘addictive as cigarettes’ reward-to-watch feature under the EU’s watchful eye"},"content":{"rendered":"

TikTok Lite, launched earlier this month in France and Spain, lets users earn rewards by watching and liking videos. They can then exchange their points for real-world perks like Amazon vouchers or in-app ones like TikTok\u2019s virtual currency, which is used to tip creators. The EU Commission said the \u201ctask and reward\u201d feature can stimulate \u201caddictive behavior\u201d in childre<\/a>n.<\/p>\n

\u201cOur children are not guinea pigs for social media,\u201d EU commissioner Thierry Breton posted<\/a> on X (Twitter) on Wednesday. \u201cI take note of TikTok\u2019s decision to suspend the #TikTokLite \u2018Reward Program\u2019 in the EU.\u201d<\/p>\n

However, he added a parting shot to remind ByteDance it isn\u2019t out of the woods: \u201cThe cases against TikTok on the risk of addictiveness of the platform continue.\u201d<\/p>\n

Breton fired a warning shot at ByteDance earlier this week, saying the EU had opened a formal investigation into TikTok for violating the Digital Services Act (DSA). The landmark legislation, adopted in 2022, gives European regulators the teeth to force significant changes in social media platforms<\/a> to protect consumers.<\/p>\n

Companies that break the rules can risk fines of up to six percent of their global revenues \u2014 enough to force compliance from even the richest companies. Wednesday\u2019s suspension marks the first concrete example of the EU using the DSA\u2019s enforcement powers to force significant changes on a social platform.<\/p>\n

The EU\u2019s formal investigation into TikTok Lite was its second targeting the platform this year. An earlier case, launched in February, opened proceedings against TikTok and Meta for their handling of the privacy and safety of minors<\/a>. The Guardian<\/em> notes<\/a> that both cases remain active.<\/p>\n

\u201cTikTok always seeks to engage constructively with the EU Commission and other regulators,\u201d the platform\u2019s Policy Europe X account posted<\/a> on Wednesday. \u201cWe are therefore voluntarily suspending the rewards functions in TikTok Lite while we address the concerns that they have raised.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"