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{"id":4704,"date":"2024-04-13T11:22:13","date_gmt":"2024-04-13T11:22:13","guid":{"rendered":"https:\/\/aitesonics.com\/google-says-it-will-destroy-browsing-data-collected-from-chromes-incognito-mode-172121598\/"},"modified":"2024-04-13T11:22:13","modified_gmt":"2024-04-13T11:22:13","slug":"google-says-it-will-destroy-browsing-data-collected-from-chromes-incognito-mode-172121598","status":"publish","type":"post","link":"https:\/\/aitesonics.com\/google-says-it-will-destroy-browsing-data-collected-from-chromes-incognito-mode-172121598\/","title":{"rendered":"Google says it will destroy browsing data collected from Chrome’s Incognito mode"},"content":{"rendered":"

The first details emerged Monday from Google\u2019s settlement of a class-action lawsuit over Chrome\u2019s tracking of Incognito users<\/a>. Filed in 2020, the suit could have required the company to pay $5 billion in damages. Instead, The Wall Street Journal<\/em> reports<\/a> that Google will destroy \u201cbillions of data points\u201d it improperly collected, update its data collection disclosures and maintain a setting that blocks Chrome\u2019s third-party cookies by default for the next five years.<\/p>\n

The lawsuit accused Google of misleading Chrome users about how private Incognito browsing truly is. It claimed the company told customers their info was private \u2014 even as it monitored their activity. Google defended its practices by claiming it warned Chrome users that Incognito mode \u201cdoes not mean \u2018invisible\u2019\u201d and that sites could still see their activity. The settlement was first reported in December<\/a>.<\/p>\n

The suit initially asked for $5,000 in damages per user for alleged offenses related to federal wiretapping and California privacy laws. Google tried and failed to have the legal action dismissed, with Judge Lucy Koh determining in 2021 that the company \u201cdid not notify\u201d users it was still collecting data<\/a> while Incognito mode was active.<\/p>\n

Engadget emailed Google for comment about the settlement details. We\u2019ll update this article if we hear back.<\/p>\n

The suit\u2019s discovery included emails that, in late 2022, revealed publicly some of the company\u2019s concerns about Incognito\u2019s false privacy. In 2019, Google Chief Marketing Officer Lorraine Twohill suggested to CEO Sundar Pichai that \u201cprivate\u201d was the wrong term for Incognito mode because it risked \u201cexacerbating known misconceptions.\u201d In a later email exchange, Twohill wrote, \u201cWe are limited in how strongly we can market Incognito because it\u2019s not truly private, thus requiring really fuzzy, hedging language that is almost more damaging.\u201d<\/p>\n

The court didn\u2019t approve a class of plaintiffs for financial damages, so users would have to sue Google as individuals to try to collect compensation. Some didn\u2019t waste any time: A group of 50 people already filed a separate suit in California state court on Thursday over the privacy violations.<\/p>\n

The lawsuit\u2019s trial was initially scheduled for February. The settlement still needs final approval from Judge Yvonne Gonzalez Rogers of the Northern District of California before it\u2019s official.<\/p>\n

\u201cThis settlement is an historic step in requiring honesty and accountability from dominant technology companies,\u201d Attorney David Boies, who represents the plaintiffs, said in a statement to The Wall Street Journal<\/em>.<\/p>\n

One piece of the settlement, the requirement that Google turn off third-party tracking cookies by default for the next five years, could already be a moot point. The company\u2019s Privacy Sandbox initiative<\/a> was already scheduled to disable all third-party cookies for Chrome users by the end of the year. It will replace them with the Topics API, a system that avoids cookies by categorizing browsing activity into locally stored topics. The new system lets advertisers target ads toward users without having direct access to their browsing data.<\/p>\n

It\u2019s also questionable how effective the destruction of the improperly collected data will be. Considering that the suit covers information stretching back to 2016, it\u2019s reasonable to assume the company sold much of the data to third parties long ago or incorporated it into separate products not covered by the settlement.<\/p>\n

Google will also have to rewrite its privacy disclosures over its data collection practices in Incognito mode. It told The WSJ<\/em> it\u2019s already begun applying the change.<\/p>\n","protected":false},"excerpt":{"rendered":"