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{"id":4501,"date":"2024-04-13T11:13:07","date_gmt":"2024-04-13T11:13:07","guid":{"rendered":"https:\/\/aitesonics.com\/amazon-is-reportedly-cutting-most-of-its-in-house-clothing-brands-175110764\/"},"modified":"2024-04-13T11:13:07","modified_gmt":"2024-04-13T11:13:07","slug":"amazon-is-reportedly-cutting-most-of-its-in-house-clothing-brands-175110764","status":"publish","type":"post","link":"https:\/\/aitesonics.com\/amazon-is-reportedly-cutting-most-of-its-in-house-clothing-brands-175110764\/","title":{"rendered":"Amazon is reportedly cutting most of its in-house clothing brands"},"content":{"rendered":"

As a potential FTC antitrust lawsuit<\/a> looms in the background, Amazon plans to reduce its in-house brands. According to<\/a> The Wall Street Journal<\/em>, the retailer will eliminate 27 of its 30 clothing brands and all of its private-label furniture lines. It isn\u2019t clear how many other areas the cuts could affect, but the Amazon Basics brand appears to remain largely, if not wholly, intact. The retailer told the WSJ<\/em> that it looks to eliminate products that \u201caren\u2019t resonating with customers.\u201d<\/p>\n

Among the Amazon clothing labels reportedly being phased out are Lark & Ro, Daily Ritual and Goodthreads. (Amazon Essentials, Amazon Collection and Amazon Aware will reportedly remain.) Meanwhile, the retailer is allegedly dropping its Rivet and Stone & Beam furniture brands once their current stock is depleted. \u201cWe always make decisions based on what our customers want, and we\u2019ve learned that customers seek out our biggest brands \u2014 like Amazon Basics and Amazon Essentials \u2014 for great value with high quality products at great price points,\u201d Matt Taddy, VP of Amazon Private Brands, said in a statement to the WSJ<\/em>.<\/p>\n

Although Amazon didn\u2019t explicitly connect the changes to the expected FTC lawsuit, the timing seems unlikely to be coincidental. Company representatives will reportedly sit down next week with FTC chair Lina Khan<\/a> and commissioners Rebecca Kelly Slaughter and Alvaro Bedoya. The chat is viewed as a \u201clast rites\u201d meeting, giving the company one final chance to sway the government agency to back down before a filing decision. The anticipated lawsuit culminates a four-year investigation into the company\u2019s alleged anticompetitive practices. It also faces a separate FTC lawsuit related to tricking customers into Prime subscriptions<\/a>.<\/p>\n

Part of the FTC\u2019s interest reportedly lies in Amazon\u2019s dealings with third-party sellers, a longstanding point of focus in antitrust arguments. The WSJ<\/em> reported in 2020 that Amazon employees used internal data about third-party sellers<\/a> to create in-house products. That led to the company agreeing to stop boosting its in-house brands in search results, making them harder to sell.<\/p>\n

This article contains affiliate links; if you click such a link and make a purchase, we may earn a commission.<\/p>\n","protected":false},"excerpt":{"rendered":"