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{"id":4196,"date":"2024-04-13T10:14:26","date_gmt":"2024-04-13T10:14:26","guid":{"rendered":"https:\/\/aitesonics.com\/tiktok-job-postings-point-to-social-features-to-help-it-compete-with-meta-194332559\/"},"modified":"2024-04-13T10:14:26","modified_gmt":"2024-04-13T10:14:26","slug":"tiktok-job-postings-point-to-social-features-to-help-it-compete-with-meta-194332559","status":"publish","type":"post","link":"https:\/\/aitesonics.com\/tiktok-job-postings-point-to-social-features-to-help-it-compete-with-meta-194332559\/","title":{"rendered":"TikTok job postings point to social features to help it compete with Meta"},"content":{"rendered":"

TikTok appears ready to move the platform closer to a full-fledged social network. As spotted by<\/a> Axios<\/em>, the company has posted new job listings for positions focused on social networking features and expanded direct messaging. A \u201cProduct manager – TikTok social\u201d posting reads<\/a> that the company wants to build \u201cmeaningful social connections between users.\u201d<\/p>\n

The job listings are reportedly connected to worries within the organization about retaining and growing user engagement. \u201cInside TikTok, there\u2019s concern that users are sharing TikTok videos externally on other social media and messaging apps when they want to discuss them with friends,\u201d Axios<\/em> reported, citing sources within the company. Job postings for mobile engineers say the candidates will focus on \u201cbuilding a reliable and adaptive platform that enables users to meet and interact with their real-life friends seamlessly on TikTok, and encourage them to share their life moments with each other and stay connected regardless of where they are.\u201d<\/p>\n

Expanding TikTok\u2019s messaging features appears to be of primary importance. One job listing for a backend tech lead admits that the company\u2019s messaging capability is in \u201cits infancy,\u201d according to Axios<\/em>. That posting said the person hired will \u201cexplore and implement diversified social solutions\u201d while referring to creating messaging that\u2019s a \u201cdistinctive TikTok social solution.\u201d<\/p>\n

TikTok made its bones on viral videos<\/a> \u2014 with social features mostly limited to peripheral interactions such as likes, comments and reposts. As rival platforms like Instagram integrate more TikTok-like features<\/a>, it seems logical the company would return the favor by expanding its social capabilities. However, it stressed that video remains at the heart of its identity when trying new things. A TikTok spokesperson told Axios<\/em>: \u201cBeing an entertainment channel has always been and remains the core of TikTok\u2019s business model even as we experiment with new features to enhance the user experience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"