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{"id":4167,"date":"2024-04-13T10:12:15","date_gmt":"2024-04-13T10:12:15","guid":{"rendered":"https:\/\/aitesonics.com\/clubhouse-is-pivoting-from-live-audio-to-group-messaging-001520371\/"},"modified":"2024-04-13T10:12:15","modified_gmt":"2024-04-13T10:12:15","slug":"clubhouse-is-pivoting-from-live-audio-to-group-messaging-001520371","status":"publish","type":"post","link":"https:\/\/aitesonics.com\/clubhouse-is-pivoting-from-live-audio-to-group-messaging-001520371\/","title":{"rendered":"Clubhouse is pivoting from live audio to group messaging"},"content":{"rendered":"

Clubhouse, once the Silicon Valley darling of pandemic-era social media, announced earlier this year that it was laying off<\/a> half its staff as its founders pivoted to building \u201cClubhouse 2.0.\u201d Now, the company is sharing the results of its big reset, with a redesign meant to make Clubhouse \u201cmore like a messaging app.\u201d<\/p>\n

The audio app is pivoting from its signature \u201cdrop-in\u201d audio conversations to friend-centric voice chats, the company said in an update<\/a>. Instead of sprawling rooms where users host live-streamed conversations open to any and all of the app\u2019s users, the new Clubhouse will instead encourage users to join groups with people they know.<\/p>\n

The groups are, somewhat confusingly, called \u201cchats,\u201d and allow friends and friends-of-friends to exchange voice messages. There\u2019s still a \u201cdrop-in\u201d element, but it\u2019s less focused on real-time talking and geared more toward something like an Instagram Story \u2014 a destination for checking in and sharing quick updates. The app is also ditching<\/a> text-based direct messages in favor of private audio messages which, yes, it\u2019s calling voicemails or VMs.<\/p>\n

The biggest shift, however, isn\u2019t just the format of the conversations but that Clubhouse is now positioning itself as more of a Snapchat, where smaller groups of friends communicate privately or semi-privately, than a Twitter, where all the app’s users are shouting into the void. \u201cIt\u2019s not about passively listening<\/em> to people speaking,\u201d the company wrote in an update<\/a>. \u201cYou can listen to great conversations on podcasts, YouTube, TikTok, and a lot of other platforms. It\u2019s about talking with people \u2026 and becoming real-life friends with your friends\u2019 friends, and people you never would have met otherwise.\u201d<\/p>\n

While the pivot to messaging app may make more sense given the steep decline in engagement Clubhouse saw after pandemic restrictions eased, it\u2019s unclear if the company will be able to return to the same buzzy highs<\/a> of 2021, when it attracted millions of users and a multibillion-dollar valuation. Clubhouse, whose founders claimed earlier this year that they had \u201cyears of runway remaining,\u201d seem like they aren\u2019t taking success for granted their second time around.<\/p>\n

They ended their announcement of the redesign with a bit of caution. \u201cIt\u2019s a big bet, and we hope we\u2019re right\u2026\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"