launching<\/a> a new AI tool that generates product listings for sellers. The feature uses a large language model (LLM) \u201ctrained on large amounts of data\u201d to make it faster and simpler for vendors to describe their products. The company describes the tool as distilling the \u201csignificant work\u201d of creating titles, bullet points and descriptions down to \u201cjust one step.\u201d<\/p>\nAmazon says its Generative Listing Content tool only requires sellers to provide a brief product description in a few words or sentences. From there, it will \u201cgenerate high-quality content for their review\u201d \u2014 including a title, product description and bullet points \u2014 which sellers can peruse before refining or submitting as is. The company says many sellers have already tested the tool during the last few months, and their feedback indicates most of them use the generated content directly without revisions.<\/p>\n
\u201cThese new capabilities will help sellers create high-quality listings with less effort and present customers with more complete, consistent, and engaging product information that will enhance their shopping experiences,\u201d Amazon VP Mary Beth Westmoreland wrote today in an announcement blog post.<\/p>\n
\u201cWith our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency,\u201d Robert Tekiela, Amazon VP of selection and catalog systems, wrote today. \u201cOur models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn. For example, they can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image.\u201d<\/p>\n
The new tool joins Amazon\u2019s AI-generated review summaries<\/a>, launched earlier this summer. That feature uses generative AI to train on a product\u2019s reviews and spit out one-paragraph recaps, including clickable keywords. The company teases that it\u2019s still getting started with incorporating generative AI into its storefront: \u201cThis is just the tip of the iceberg on how we plan to use AI to help improve the seller experience and help more sellers succeed.\u201d CEO Andy Jassy said last month<\/a> that, from now on, generative AI \u201cis going to be at the heart of what we do.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Amazon is launching a new AI tool that generates product listings for sellers. The feature uses a large language model (LLM) \u201ctrained on large amounts of data\u201d to make it faster and simpler for vendors to describe their products. The company describes the tool as distilling the \u201csignificant work\u201d of creating titles, bullet points and […]<\/p>\n","protected":false},"author":6,"featured_media":4024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138,111,48,371,95],"tags":[143,115,59,374,101],"yoast_head":"\n
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