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{"id":3163,"date":"2024-04-05T08:21:48","date_gmt":"2024-04-05T08:21:48","guid":{"rendered":"https:\/\/aitesonics.com\/apple-reportedly-plans-to-totally-redesign-its-tv-app-194506208\/"},"modified":"2024-04-05T08:21:48","modified_gmt":"2024-04-05T08:21:48","slug":"apple-reportedly-plans-to-totally-redesign-its-tv-app-194506208","status":"publish","type":"post","link":"https:\/\/aitesonics.com\/apple-reportedly-plans-to-totally-redesign-its-tv-app-194506208\/","title":{"rendered":"Apple reportedly plans to totally redesign its TV app"},"content":{"rendered":"

Apple is reportedly set to overhaul the Apple TV app. On Tuesday, Bloomberg<\/em>\u2019s Mark Gurman reported<\/a> that the company plans to consolidate its video offerings, placing them exclusively in the TV app on all its devices. Citing \u201cpeople with knowledge of the matter,\u201d Gurman reports that the company will launch a new version of the app \u201caround December\u201d as part of an upcoming tvOS software update.<\/p>\n

As part of the move, Apple will reportedly remove its dedicated (iTunes-based) Movies and TV Shows apps from the Apple TV set-top box\u2019s<\/a> interface. In addition, it plans to axe all video-related sections from the iTunes app on iOS and iPadOS. The TV app already duplicates the functionality of renting and buying digital video content, making the alleged change more about streamlining and removing redundancies than altering any core features.<\/p>\n

The updated app will reportedly include a left-side panel for video categories, similar to what\u2019s found on Netflix and other streaming rivals. Apple\u2019s TV app consolidates video content from the Apple TV+ subscription service<\/a>, rented and purchased movies, live sports networks and compatible third-party services like Amazon Prime, Paramount+ and Starz.<\/p>\n

Apple has increasingly invested in video content, spending billions on programming like Martin Scorsese\u2019s Killers of the Flower Moon<\/em><\/a>, which premiered in theaters last week. (The film will arrive on Apple TV+ \u201cat a later date.\u201d) Original series on Apple TV+ include Ted Lasso<\/em><\/a>, Severance<\/em><\/a>, The Morning Show<\/em><\/a>, Silo<\/em><\/a> and Foundation<\/em><\/a>, among others. The company reportedly (and abruptly) canceled The Problem with Jon Stewart<\/em> this month following disagreements about Stewart\u2019s planned editorial content<\/a> surrounding AI and China.<\/p>\n

In other Apple developments, the company sent out invites<\/a> today for an event on October 30. The \u201cScary Fast\u201d streaming event is expected to focus on new Macs. These could include a refresh of the aging iMac line and MacBook Pro<\/a>, possibly running on a new M3 chip<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"