concerning relationship<\/a> between social media and eating disorders.<\/p>\nThe Oversight Board\u2019s decision describes the videos, posted in late 2022 and 2023 by the same account \u2014 and flagged by users as harmful. The clips detailed \u201ccontent on life, culture and food in Thailand.\u201d In both problematic videos, a man interviews a woman in Italian about her experience with \u201ca diet consisting only of fruit juice.\u201d<\/p>\n
The decision illustrates the videos\u2019 concerning influence. \u201cIn the first video, the woman says she has experienced increased mental focus, improved skin and bowel movement, happiness and a \u2018feeling of lightness\u2019 since starting the diet, while she also shares that she previously suffered from skin problems and swollen legs,\u201d the board\u2019s summary reads. \u201cShe brings up the issue of anorexia but states her weight has normalized, after she initially lost more than 10 kilograms (22 pounds) due to her dietary changes.\u201d<\/p>\n
The second video, posted around five months later, follows up on the woman\u2019s story, asking how she feels nearly a year into her dangerous diet. \u201cShe responds by saying she looks young for her age, that she has not lost any more weight except for \u2018four kilos of impurities,\u2019 and she encourages him to try the diet.\u201d Making matters worse, she told the interviewer she planned to become a \u201cfruitarian\u201d after wrapping up the fast, adding that she may start a \u201cpranic journey,\u201d which she describes as \u201cliving \u2018on energy\u2019 in place of eating or drinking regularly.\u201d<\/p>\n
The videos have been viewed over two million times and have over 15,000 comments. The posts also shared details about the woman\u2019s Facebook page, which received a significant uptick in engagement after the second post. \u201cBased on research commissioned by the Board, the woman\u2019s Facebook page has 17,000 followers and features content about the lifestyle of the woman, including her diet,\u201d the board wrote. Both the content creator and the woman\u2019s Facebook page were part of Meta\u2019s Partner Monetization Program, allowing them to profit from the potentially harmful advice.<\/p>\n
After users reported the videos, Meta\u2019s human reviewers determined the posts didn\u2019t violate Facebook\u2019s Suicide and Self-Injury Community Standard. They remained visible on Facebook. Separate users for each video then appealed the decision to Meta\u2019s Oversight Board.<\/p>\n
The board\u2019s decision not to remove the videos was more about the lack of specific violations of the Suicide and Self-Injury Community Standard than a belief that the content was harmless. Specifically, the videos don\u2019t provide \u201cinstructions for drastic and unhealthy weight loss when shared together with terms associated with eating disorders,\u201d nor do they \u201cpromote, encourage, coordinate, or provide instructions for eating disorders.\u201d Even the woman\u2019s mention of an energy-only \u201cpranic journey\u201d was determined to be \u201cdescriptive in nature\u201d without mention of weight loss.<\/p>\n
The board recommended Meta adjust its monetization policies to \u201cbetter meet its human rights responsibilities\u201d related to \u201charmful diet-related content.\u201d Most of the board considers the current authorization of this content \u201ca conspicuous and concerning one.\u201d<\/p>\n
\u201cWith health and communications experts noting the ability of influencers to use first-hand narration styles to secure high engagement with their content \u2014 coupled with the ubiquity of wellness influencers \u2014 it is important that Meta should not provide financial benefits to create this type of content,\u201d the board wrote.<\/p>\n
Some board members believed demonetization of this type of content was a bridge too far. \u201cFor a minority of the Board, since demonetization may negatively impact expression on these issues, Meta should explore whether demonetization is the least intrusive means of respecting the rights of vulnerable users,\u201d the board wrote. Meanwhile, another minority believed demonetization doesn\u2019t go far enough. \u201cFor a separate minority of Board Members, demonetization is necessary but not sufficient; they find that Meta should additionally restrict extreme and harmful diet-related content to adults over the age of 18, and explore other measures such as putting a label on the content, to include reliable information on the health risks of eating disorders.\u201d<\/p>\n
Meta says<\/a> that because the board upheld Meta\u2019s decision to leave up both posts, it \u201cwill take no further action related to this bundle or the content.\u201d The company adds that it will review the demonetization recommendation. A Meta spokesperson told Engadget it will respond to \u201ctheir full recommendations in our Transparency Center\u201d within 60 days.<\/p>\n","protected":false},"excerpt":{"rendered":"Meta\u2019s Oversight Board announced today it has upheld the company\u2019s decision to leave up two posts detailing a Thai woman\u2019s fruit juice-only diet. However, the board recommended the company restrict the monetization of similar \u201cextreme and harmful diet-related content\u201d on Facebook as researchers continue to wrestle with the concerning relationship between social media and eating […]<\/p>\n","protected":false},"author":6,"featured_media":3062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5145,166,48,164,95,482],"tags":[5146,171,59,169,101,483],"yoast_head":"\n
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