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{"id":2359,"date":"2024-04-05T07:23:12","date_gmt":"2024-04-05T07:23:12","guid":{"rendered":"https:\/\/aitesonics.com\/apples-latest-tvos-beta-kills-the-itunes-movies-and-tv-shows-apps-192056618\/"},"modified":"2024-04-05T07:23:12","modified_gmt":"2024-04-05T07:23:12","slug":"apples-latest-tvos-beta-kills-the-itunes-movies-and-tv-shows-apps-192056618","status":"publish","type":"post","link":"https:\/\/aitesonics.com\/apples-latest-tvos-beta-kills-the-itunes-movies-and-tv-shows-apps-192056618\/","title":{"rendered":"Apple’s latest tvOS beta kills the iTunes Movies and TV shows apps"},"content":{"rendered":"

Apple\u2019s latest tvOS beta suggests the iTunes Movies and TV Shows apps on Apple TV are on their way out. 9to5Mac<\/em> reports<\/a> the set-top box\u2019s former home of streaming purchases and rentals is no longer in the tvOS 17.2 release candidate (RC), now available to developers. (Unless Apple finds unexpected bugs, RC firmware usually ends up identical to the public version.) Apple\u2019s folding of the iTunes apps into the TV app was first reported in October<\/a>.<\/p>\n

9to5Mac<\/em> says the home screen icons for iTunes Movies and iTunes TV Shows are still present in the tvOS 17.2 firmware, but they point to the TV app, where the old functionality will live. The publication posted a photo of a redirect screen, which reads, \u201ciTunes Movies and Your Purchases Have Moved. You can buy or rent movies and find your purchases in the Apple TV App.\u201d Below it are options to \u201cGo to the Store\u201d or \u201cGo to Your Purchases.\u201d<\/p>\n

The change doesn\u2019t remove any core functionality since the TV app replicates the iTunes Movies and TV Shows apps\u2019 ability to buy, rent and manage purchases. The move is likely about streamlining \u2014shedding the last remnants of the aging iTunes brand \u2014 while perhaps nudging more users into Apple TV+ subscriptions.<\/p>\n

The update also adds a few features to the TV app on Apple\u2019s set-top box<\/a>. These include the ability to filter by genre in the purchased section, the availability of box sets in store listings and a new sidebar design for easier navigation.<\/p>\n

Apple has increasingly invested in video content as it relies more on its services division for growth. Martin Scorsese\u2019s Killers of the Flower Moon<\/em><\/a> debuted in theaters in October, earning critical acclaim and awards-season buzz for the months ahead. (It already became the first streamer to win a Best Picture Oscar<\/a> in 2022.) Scorsese\u2019s film is currently available to rent or buy in the TV app<\/a>, and it\u2019s scheduled to land on Apple TV+ \u201cat a later date.\u201d Apple\u2019s high-profile original series include Ted Lasso<\/em><\/a>, Severance<\/em><\/a>, The Morning Show<\/em><\/a>, Foundation<\/em><\/a> and Silo<\/em><\/a>, among others.<\/p>\n","protected":false},"excerpt":{"rendered":"