The Apple car apparently still exists, could debut in 2028 with reduced autonomy - Best News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Apple car apparently still exists, could debut in 2028 with reduced autonomy - Best News\" \/>\n<meta property=\"og:description\" content=\"Apple has reportedly scaled back its automotive aspirations, at least for now. Bloomberg\u2019s Mark Gurman says the company\u2019s decade-old vehicle project has pivoted from planning a fully self-driving car to an EV more like Tesla\u2019s. The so-called \u201cApple Car\u201d is now projected to launch no earlier than 2028 \u2014 two years after the company\u2019s last […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/\" \/>\n<meta property=\"og:site_name\" content=\"Best News\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-05T06:47:46+00:00\" \/>\n<meta name=\"author\" content=\"FOX NEWS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FOX NEWS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/\",\"url\":\"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/\",\"name\":\"The Apple car apparently still exists, could debut in 2028 with reduced autonomy - Best News\",\"isPartOf\":{\"@id\":\"https:\/\/aitesonics.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/Ooa2JTHA4bJP2XR8jzqY2w--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzU-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2024-01\/3dd7d8a0-ba2b-11ee-be2f-6eb43959be6a\",\"datePublished\":\"2024-04-05T06:47:46+00:00\",\"dateModified\":\"2024-04-05T06:47:46+00:00\",\"author\":{\"@id\":\"https:\/\/aitesonics.com\/#\/schema\/person\/f5cf07a6ddf9e6df40835bbfb2fdf373\"},\"breadcrumb\":{\"@id\":\"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/#primaryimage\",\"url\":\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/Ooa2JTHA4bJP2XR8jzqY2w--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzU-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2024-01\/3dd7d8a0-ba2b-11ee-be2f-6eb43959be6a\",\"contentUrl\":\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/Ooa2JTHA4bJP2XR8jzqY2w--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzU-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2024-01\/3dd7d8a0-ba2b-11ee-be2f-6eb43959be6a\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aitesonics.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Apple car apparently still exists, could debut in 2028 with reduced autonomy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aitesonics.com\/#website\",\"url\":\"https:\/\/aitesonics.com\/\",\"name\":\"HOME\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aitesonics.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/aitesonics.com\/#\/schema\/person\/f5cf07a6ddf9e6df40835bbfb2fdf373\",\"name\":\"FOX NEWS\",\"sameAs\":[\"http:\/\/aitesonics.com\"],\"url\":\"https:\/\/aitesonics.com\/author\/fox-news\/\"}]}<\/script>\n","yoast_head_json":{"title":"The Apple car apparently still exists, could debut in 2028 with reduced autonomy - Best News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/","og_locale":"en_US","og_type":"article","og_title":"The Apple car apparently still exists, could debut in 2028 with reduced autonomy - Best News","og_description":"Apple has reportedly scaled back its automotive aspirations, at least for now. Bloomberg\u2019s Mark Gurman says the company\u2019s decade-old vehicle project has pivoted from planning a fully self-driving car to an EV more like Tesla\u2019s. The so-called \u201cApple Car\u201d is now projected to launch no earlier than 2028 \u2014 two years after the company\u2019s last […]","og_url":"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/","og_site_name":"Best News","article_published_time":"2024-04-05T06:47:46+00:00","author":"FOX NEWS","twitter_card":"summary_large_image","twitter_misc":{"Written by":"FOX NEWS","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/","url":"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/","name":"The Apple car apparently still exists, could debut in 2028 with reduced autonomy - Best News","isPartOf":{"@id":"https:\/\/aitesonics.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/#primaryimage"},"image":{"@id":"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/#primaryimage"},"thumbnailUrl":"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/Ooa2JTHA4bJP2XR8jzqY2w--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzU-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2024-01\/3dd7d8a0-ba2b-11ee-be2f-6eb43959be6a","datePublished":"2024-04-05T06:47:46+00:00","dateModified":"2024-04-05T06:47:46+00:00","author":{"@id":"https:\/\/aitesonics.com\/#\/schema\/person\/f5cf07a6ddf9e6df40835bbfb2fdf373"},"breadcrumb":{"@id":"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/#primaryimage","url":"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/Ooa2JTHA4bJP2XR8jzqY2w--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzU-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2024-01\/3dd7d8a0-ba2b-11ee-be2f-6eb43959be6a","contentUrl":"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/Ooa2JTHA4bJP2XR8jzqY2w--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzU-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2024-01\/3dd7d8a0-ba2b-11ee-be2f-6eb43959be6a"},{"@type":"BreadcrumbList","@id":"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aitesonics.com\/"},{"@type":"ListItem","position":2,"name":"The Apple car apparently still exists, could debut in 2028 with reduced autonomy"}]},{"@type":"WebSite","@id":"https:\/\/aitesonics.com\/#website","url":"https:\/\/aitesonics.com\/","name":"HOME","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aitesonics.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/aitesonics.com\/#\/schema\/person\/f5cf07a6ddf9e6df40835bbfb2fdf373","name":"FOX NEWS","sameAs":["http:\/\/aitesonics.com"],"url":"https:\/\/aitesonics.com\/author\/fox-news\/"}]}},"_links":{"self":[{"href":"https:\/\/aitesonics.com\/wp-json\/wp\/v2\/posts\/1545"}],"collection":[{"href":"https:\/\/aitesonics.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aitesonics.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aitesonics.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/aitesonics.com\/wp-json\/wp\/v2\/comments?post=1545"}],"version-history":[{"count":0,"href":"https:\/\/aitesonics.com\/wp-json\/wp\/v2\/posts\/1545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aitesonics.com\/wp-json\/wp\/v2\/posts\/1545"}],"wp:attachment":[{"href":"https:\/\/aitesonics.com\/wp-json\/wp\/v2\/media?parent=1545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aitesonics.com\/wp-json\/wp\/v2\/categories?post=1545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aitesonics.com\/wp-json\/wp\/v2\/tags?post=1545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":1545,"date":"2024-04-05T06:47:46","date_gmt":"2024-04-05T06:47:46","guid":{"rendered":"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/"},"modified":"2024-04-05T06:47:46","modified_gmt":"2024-04-05T06:47:46","slug":"the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008","status":"publish","type":"post","link":"https:\/\/aitesonics.com\/the-apple-car-apparently-still-exists-could-debut-in-2028-with-reduced-autonomy-203458008\/","title":{"rendered":"The Apple car apparently still exists, could debut in 2028 with reduced autonomy"},"content":{"rendered":"

Apple has reportedly scaled back its automotive aspirations, at least for now. Bloomberg<\/em>\u2019s Mark Gurman says<\/a> the company\u2019s decade-old vehicle project has pivoted from planning a fully self-driving car to an EV more like Tesla\u2019s<\/a>. The so-called \u201cApple Car\u201d<\/a> is now projected to launch no earlier than 2028 \u2014 two years after the company\u2019s last reported target date<\/a>.<\/p>\n

The car\u2019s autonomous features have reportedly been downgraded from a Level 5 system (full automation) to a Level 4 system (full automation in some circumstances) \u2014 and now to a Level 2+ one (partial automation). That would mean it offers limited self-driving features like lane centering and braking \/ accelerating support \u2014while still requiring the driver\u2019s full attention.<\/p>\n

Tesla\u2019s Autopilot is categorized as Level 2. Level 2+ isn\u2019t an official designation, but it\u2019s sometimes used informally to describe a more advanced version of Level 2.<\/p>\n

What Apple once envisioned as a car without a steering wheel or pedals \u2014and perhaps having a remote command center ready to take over for a driver \u2014now looks more like a Tesla-like market entrance.<\/p>\n

Bloomberg<\/em> says Apple views the project\u2019s downscaling internally as \u201ca pivotal moment.\u201d People familiar with Apple\u2019s plans allegedly believe delivering the pared-down Apple Car with reduced expectations could make or break the entire project. \u201cEither the company is finally able to deliver this product with reduced expectations or top executives may seriously reconsider the project\u2019s existence,\u201d Gurman wrote.<\/p>\n

Apple has reportedly talked with potential manufacturing partners in Europe about the updated strategy. Bloomberg<\/em> says the company still wants to offer a Level 4 autonomous system at some point, even as its debut is on track for something more grounded.<\/p>\n

Bloomberg<\/em> describes the meetings leading up to Apple\u2019s decision as \u201cfrenzied,\u201d involving CEO Tim Cook, the Apple board and project head Kevin Lynch<\/a>. The latter took over after former leader Doug Field left<\/a> in 2021. (Field was a former Tesla engineering head who now leads Ford\u2019s EV wing.) The board reportedly pushed leadership about the car plan throughout 2023.<\/p>\n

After starting well out of the blocks, self-driving cars didn\u2019t have a great 2023<\/a>. Cruise, GM\u2019s robotaxi division, laid off 24 percent of its workforce<\/a> in December. That came after one of the company\u2019s vehicles pinned and dragged a pedestrian<\/a> who had been hit by another car. The aftermath was swift, as the California DMV suspended Cruise\u2019s driverless permits<\/a> over safety concerns. On the brighter side, Waymo seems to be doing well<\/a>. But government standards are the wild card in this equation, and perhaps Apple saw the wind blowing in a direction that warranted caution.<\/p>\n

Apple\u2019s Project Titan has been the subject of rumors since at least the mid-2010s<\/a>. The company has spent hundreds of millions of dollars on the initiative. It\u2019s worked on \u201cpowertrains, self-driving hardware and software, car interiors and exteriors, and other key components,\u201d according to Gurman. Given how many times the expensive project\u2019s details have changed, don\u2019t be surprised if they do so again.<\/p>\n","protected":false},"excerpt":{"rendered":"