{"id":1525,"date":"2024-04-05T06:47:25","date_gmt":"2024-04-05T06:47:25","guid":{"rendered":"https:\/\/aitesonics.com\/twitch-is-cutting-how-much-streamers-earn-from-prime-subscriptions-214053412\/"},"modified":"2024-04-05T06:47:25","modified_gmt":"2024-04-05T06:47:25","slug":"twitch-is-cutting-how-much-streamers-earn-from-prime-subscriptions-214053412","status":"publish","type":"post","link":"https:\/\/aitesonics.com\/twitch-is-cutting-how-much-streamers-earn-from-prime-subscriptions-214053412\/","title":{"rendered":"Twitch is cutting how much streamers earn from Prime subscriptions"},"content":{"rendered":"
Like many major tech companies, Amazon is looking to cut costs. Its Twitch division recently laid off 35 percent of its head count<\/ins><\/a> (just over 500 employees) and now it’s reducing how much streamers make from each Twitch Prime subscription.<\/p>\n Every Amazon Prime member can toss a Prime subscription in the direction of their favorite Twitch streamer at no extra cost. Since that program debuted in 2016, streamers have received the same amount from Twitch Prime subs as they do from a base paid subscription. That’s changing, though.<\/p>\n Starting on June 3, Twitch is moving to a fixed-rate model that bases Prime payouts based on the location of a Prime subscriber (and how much they pay for Amazon Prime).”We believe this is the right structure for the program going forward and are making this change to ensure that the monthly Twitch subscription available to Prime members is a long-term, sustainable benefit for the Twitch community,” CEO Dan Clancy wrote in a blog post<\/ins><\/a>.<\/p>\n Clancy says that for most countries, the payout rate is dropping by less than five percent, but there are steeper drops elsewhere<\/ins><\/a>. For instance, a Prime sub from a viewer in the US will soon be worth $2.25 to a streamer, down from $2.50. That’s a drop of 10 percent. A Prime sub from someone in the UK will soon be worth $1.80, while one from a viewer based in Turkey will pay a streamer just nine cents.<\/p>\n As Clancy points out, Prime subscriptions are just one of the ways that streamers can earn money on the platform, alongside tips and regular paid subscriptions. He also announced some changes to the Partner Plus program<\/ins><\/a>, which is designed to give smaller creators a bigger slice of the pie.<\/p>\n Twitch is making it much easier for creators to benefit from improved revenue sharing. Until now, they’ve had to maintain at least 350 paid subscriptions for at least three months. That would qualify them for a 70 percent cut of subs for the next 12 months, up from 50 percent.<\/p>\n