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{"id":1392,"date":"2024-04-05T06:43:45","date_gmt":"2024-04-05T06:43:45","guid":{"rendered":"https:\/\/aitesonics.com\/comcast-agrees-to-kill-10g-branding-after-advertising-watchdogs-said-it-was-misleading-185550194\/"},"modified":"2024-04-05T06:43:45","modified_gmt":"2024-04-05T06:43:45","slug":"comcast-agrees-to-kill-10g-branding-after-advertising-watchdogs-said-it-was-misleading-185550194","status":"publish","type":"post","link":"https:\/\/aitesonics.com\/comcast-agrees-to-kill-10g-branding-after-advertising-watchdogs-said-it-was-misleading-185550194\/","title":{"rendered":"Comcast agrees to kill 10G branding after advertising watchdogs said it was misleading"},"content":{"rendered":"

On Wednesday, the NARB said<\/a> that it agreed with the NAD\u2019s decision and recommended that Comcast \u201cdiscontinue use of the term 10G in the product service name \u2018Xfinity 10G Network\u2019 and when 10G is used descriptively to describe the Xfinity network.\u201d The NARB found that the branding could mislead consumers into thinking that \u201c10G\u201d offered significantly faster speeds than current-generation 5G networks<\/p>\n

The NARB also decided that using \u201c10G\u201d to refer to home broadband, as Comcast did, was misleading because consumers would assume that they would get 10-gigabit internet speeds on every Xfinity connection. In reality, as Ars Technica<\/em> pointed out<\/a>, getting those speeds requires getting Xfinity\u2019s fiber-to-the-home connection, which typically costs hundreds of dollars more in monthly fees, installation, and activation over Xifnity\u2019s regular cable broadband plans.<\/p>\n

In a statement<\/a> that Comcast provided to the NARB, the company agreed to stop using the misleading branding in its marketing. “Although Comcast strongly disagrees with NARB’s analysis and approach, Comcast will discontinue use of the brand name ‘Xfinity 10G Network’ and will not use the term ’10G’ in a manner that misleadingly describes the Xfinity network itself,” Comcast said.<\/p>\n

The company said, however, that it still \u201creserves the right\u201d to use both \u201c10G\u201d and \u201cXifnity 10G\u201d in ways that do \u201cnot misleadingly describe the Xfinity network itself\u201d, so expect both terms to still show up in Xfinity marketing, just, hopefully, in less misleading ways.<\/p>\n","protected":false},"excerpt":{"rendered":"