“The rampant piracy of live sports events causes tremendous harm to our companies,” legal representatives for the UFC, NBA and NFL allegedly wrote in the letter. The leagues say online service providers often take “hours or even days” to take down infringing content — leaving illegal sports streams plenty of time to complete the event without removal. “This is particularly damaging to our companies given the unique time-sensitivity of live sports content.”

The Digital Millennium Copyright Act’s language in Section 512 is at the heart of the complaint, which states that content must be removed “expeditiously.” The UFC, NBA and NFL want the wording changed to “instantaneously or near-instantaneously” to help with their revenue problems. “This would be a relatively modest and non-controversial update to the DMCA that could be included in the broader reforms being considered by Congress or could be addressed separately,” the posted letter reads.

The letter didn’t address sports fans’ distaste for regional blackouts, which many viewers likely use the pirated feeds to bypass.

The leagues also ask the USPTO to consider more stringent requirements for online service providers to verify users posting livestreams. They ask for “particular verification measures,” including blocking the ability to stream from newly created accounts or those with few subscribers. “Certain [online service providers] already impose measures like these, demonstrating that the measures are feasible, practical and important tools to reduce livestream piracy,” the letter reads.

Sending a letter is the first step in communicating intent, but the UFC, NBA and NFL will likely have a long road ahead if they want to change the DMCA. The law, signed into law by Bill Clinton in 1998, has faced numerous calls for change in the following decades — both from media companies wanting stricter measures and users who believe it gives copyright holders too much power. Changing it would require Congress to pass a law revising it, which is never a quick or easy process.

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YouTube users will be able to watch real-time NFL highlights on Shorts. On Sunday afternoons, these highlights will include a red Live ring around the channel's avatar, and clicking on this will take users to the NFL channel's Live tab. There, Sunday Ticket subscribers can decide which game (or games, thanks to the multiview options) to start watching.

One other thing that could be helpful for viewers is key plays, a handy YouTube TV feature that the platform is bringing over to Sunday Ticket. You'll be able to catch up on a game that you couldn't watch or check out big plays before joining the live action. This feature will only be available on TVs this season, which is the first under a multibillion-dollar, seven-year pact that YouTube has with the NFL for Sunday Ticket rights.

Naturally, YouTube is looking to recoup its investment on Sunday Ticket and it's now offering fans more ways to sign up. Starting today, there will be a monthly payment plan option for Sunday Ticket in most states to help fans spread the cost of a subscription over a longer period. It may take a few days before the option is available on YouTube and YouTube TV in your area.

However, the monthly plan won't be available to folks in Georgia, New York, Minnesota, Nevada, Missouri, Tennessee or New Jersey. Residents of those states will need to pay for a season-long Sunday Ticket subscription (which now starts at $349) up front. Meanwhile, YouTube says student plans will be available sometime in the next week.

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“Starting this football season, NFL Sunday Ticket on YouTube and YouTube TV will be fully integrated into Google TV in the U.S.,” Google TV product managers Nick Staubach and Sal Altayyar wrote in an announcement blog post. “This means you can now access live out-of-market Sunday afternoon games, see top highlights and get recommendations for top games of the week, all right on your Google TV home screen.” The authors added that YouTube TV subscribers who add an NFL Sunday Ticket subscription would soon see the service in the app’s live tabs.

Google won the rights to NFL Sunday Ticket, reportedly outbidding Apple and Amazon in late 2022 after DirecTV held the rights for nearly three decades. Annual packages for the service currently start at $399 through YouTube or $299 when bought alongside a separate ($73 / month) YouTube TV membership. Packages that include the NFL RedZone channel (for “whip-around coverage of every game on Sunday afternoon”) add an extra $40 onto each plan.

Google also announced today that it’s adding more than 25 new free channels to Google TV. The company (strangely) didn’t specify the channels, but it mentioned that it would include shows like Top Gear and Baywatch. The unknown networks will join Google TV’s lineup of over 800 FAST (free ad-supported streaming television) channels.

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AWS helped build out AI-powered algorithms that can analyze player behavior on the field and can pick up on how aggressive a defender played, how fast they were and even how quickly a quarterback responded. This granular data quantifies pressure and in doing so, allows game analysts to dissect the strategies that might influence plays. This innovative suite of analytics rises above traditional statistics that are limited in how much they can reveal. While traditional data can tell you if a rusher passes a quarterback, it may not be able to provide insights on how much of a fight was put up. This is where the pressure probability being tracked by “Next Gen Stats” delves into more detail.

The AWS and NFL partners have focused on developing machine-learning models that can provide data relating to three areas in game play, according to Amazon. The first application is giving the AI the ability to identify blockers and pass rushers in pass plays. Second, teaching the tool how to quantify “pressure” in a game. And lastly, the development of a process to detect individual blocker-rusher matchups. Ultimately, the development of this AI-tracking technology provides professionals in the football league with valuable information on player stats that can help scouts or coaches select new players. For example, knowing which player blocked or passed a rusher may help determine if they are a good fit for an offensive lineup.

In the game of football, quantifying the performance of offensive players and the rushers that tackle them can be a difficult feat, even for game experts who have the eye for these quick movements. Player reactions can happen in split moments and an individual’s performance in these high-speed exchanges can be hard to track and let alone quantify. Things like how close a defender got to the offensive lineup can help a coach understand the strength of their plays.

The NFL collects data for these AI-powered processing softwares using tools it installs in its own fields. In every participating NFL venue, there are at least 20-30 ultra-wide band receivers inside the field and there are 2-3 radio-frequency identification (RFID) tags inside each players’ shoulder pads and on other game gear, like balls and posts. These data transmitters collect information that is fed through a graphic neural network model (GNN), which allows the data to be relayed in real time. Using AI, the stats being extracted can be made into meaningful insights.

These insights can look like a number of interactive graphics found on the Next Gen Stat game landing page. You can get a breakdown of individual player movements in any given game in 2D models and graphs. For example, you can track the movement of both players and the ball during a 40-yard passing play in the San Francisco 49ers’ game vs. the New York Giants on September 21.

While the AI tool is hosted on AWS infrastructure, the final product is a compilation of a multidisciplinary partnership between the NFL, Zebra Technologies, and Wilson Sporting Goods. The Next Gen Stats project, which began in 2017, now makes up a data pipeline that contains historical data available for every pass play since 2018.

Meanwhile, in a parallel project, AWS engineers shared that they are working on automating the identification of blockers and rushers so that eventually, the AI models could autonomously ID players’ roles on the field. Currently, this kind of information is gathered manually through charting is prone to label errors, and often takes hours to generate by humans.

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Peacock also claims that the livestream is to thank for the most internet usage in a single day across the US, taking up 30 percent of internet traffic. However, the current data is courtesy of Nielsen's custom fast national live and same-day data, with official numbers coming out on Friday, January 19.

While the livestream was a good alternative to shivering in person during the fourth coldest NFL game in history, not everyone was happy about it. New York congressman Pat Ryan was among those who expressed their outrage over having to pay for another streaming service in order to watch a game that typically airs on cable. "How much more profit do [NFL commissioner Roger] Goodell and NBC need to make at the expense of hard working Americans?" Ryan wrote in a letter. "Congress granted the NFL an antitrust exemption in its broadcast deals with the expectation that you wouldn't use it to screw over fans. That was clearly a mistake."

The game was available to Miami and Kansas City viewers on local NBC affiliates. Anyone else interested in watching had to sign up for a Peacock subscription, starting at $6 per month. Peacock's plan to stream the wild card game was first announced last May, with NBC reportedly paying $110 million for the rights to it.

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