Ghostwriter composed the song's lyrics rather than leaving them up to, say, ChatGPT. But rather than sing or rap those words, they employed a generative AI model to mimic the vocals of Drake and The Weeknd, which helped the song to pick up buzz. The artists' label Universal Music Group wasn't happy about that and it filed copyright claims to remove "Heart on My Sleeve" from streaming services. Before that, though, the track racked up hundreds of thousands of listens on Spotify and more than 15 million on TikTok.

Over the last few months, Ghostwriter and their team have been making overtures to industry bigwigs such as Academy higher ups, according to The New York Times. As it turns out, Ghostwriter may actually have a shot at picking up a Grammy. “As far as the creative side, it’s absolutely eligible because it was written by a human,” Academy CEO Harvey Mason Jr. told the Times.

It seems there's one major roadblock as things stand, though. For a song to be eligible for a Grammy, it needs to have "general distribution" across the US through the likes of brick-and-mortar stores, online retailers and streaming services. Ghostwriter is reportedly aware of this restriction, but it's unclear how they plan to address that.

In any case, this may well be a canary in the coal mine for rewarding the use of generative AI in art. Many creatives are concerned over the issue. Some have accused the operators of generative AI systems of using copyrighted work to train their language learning models, while a major sticking point in the ongoing actors' strike is whether performers will be compensated fairly for the use of their digital likenesses. Whether the output of generative AI models can be considered truly original work is a contentious topic as well.

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Despite that, in an interview with The New York Times, Mason suggested the track would technically be eligible in songwriter categories because of the lyrics. “As far as the creative side, it’s absolutely eligible because it was written by a human,” he said.

However, it seems things have changed. In a recent Instagram post, first spotted by Deadline, Mason offered some clarity. The CEO made it clear the song “is not eligible for Grammy consideration.”

“Let me be extra, extra clear: Even though it was written by a human creator, the vocals were not legally obtained, the vocals were not cleared by the label or the artists and the song is not commercially available and because of that, it’s not eligible,” he said.

Based on Mason’s statement, it appears the problem isn’t with the fact that the track was generated using AI, but thorny issues around consent. This could possibly mean that The Grammys would consider tracks that were created by AI as long as the necessary permissions were granted and it was distributed through the proper channels. But while Mason believes the industry will have to evolve and adjust to AI, copyright issues remain complicated. And Heart on My Sleeve was recently pulled from streaming services, including Apple Music, Spotify, Tidal and YouTube, after a complaint from Universal Music Group — which represents both Drake and The Weeknd.

“I take this stuff very seriously,” Mason said. “It’s all complicated, and it’s moving, really, really quickly. I’m sure things are going to continue to have to evolve and change.”

As for Ghostwriter, the creator has already released a new song using AI to imitate rappers Travis Scott and 21 Savage. The new song, Whiplash, was posted to social media platforms, including TikTok and X, formerly known as Twitter, instead of Spotify and other streaming services. Ghostwriter also tagged the rappers requesting an official collaboration. While the song seems to be resonating with some fans on the platforms, neither Scott nor 21 Savage have responded.

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