With the emergence of generative AI, the pioneering voice assistant’s third-party apps (“skills”) no longer appear to be a central focus for the company. The news was first reported by Bloomberg and confirmed by Engadget with the company.

Amazon described the move as a case of phasing out an old project that had run its course. “These are older programs launched back in 2017 as a way to help newer developers interested in building skills accelerate their progress,” an Amazon spokesperson wrote to Engadget. “Today, there are over 160,000 skills available for customers, a well-established Alexa developer community, and new LLM-powered tools that will help developers build new experiences for Alexa. These older programs have simply run their course, so we decided to sunset them.”

The company told me the program launched when developers were still learning to make voice apps, and it was designed to help them get started. Amazon told Engadget that fewer than one percent of developers were using the program. It said Alexa developers will still get paid for in-app purchases from their Alexa skills, adding that the cost of making them has gone down while developer knowledge has gone up.

The Alexa Developer Rewards Program was created to incentivize developers who made high-quality skills for the assistant. Launched in 2017, when Alexa was all the rage, the program paid developers bonuses for skills that met engagement thresholds in specific categories. It was part of Amazon’s quest to turn Alexa Skills into a booming app store for a new generation of voice-first devices, a vision that never fully came to fruition.

Now, the renewed interest in AI assistants is about generative AI, which can handle many of the same tasks as Alexa’s skills (likely much better in some cases). At its fall 2023 devices event, Amazon previewed a next-generation version of Alexa with ChatGPT-like generative AI abilities. The company has also gradually integrated the next-gen tech into its seller tools and product pages.

Bloomberg reports that third-party apps weren’t making Amazon much money (unsurprising, given today’s news). The company cut the available funds for Alexa developer payments in 2020. Amazon also laid off several hundred employees in its Alexa division late last year. Meanwhile, Google threw in the towel long ago: It eliminated third-party voice apps for Google Assistant altogether in 2022.

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"We have heard you. We apologize for the confusion and angst the runtime fee policy we announced on Tuesday caused," the company said in a post on X. "We are listening, talking to our team members, community, customers, and partners, and will be making changes to the policy. We will share an update in a couple of days. Thank you for your honest and critical feedback."

News of the fee structure created furor in the developer community, which quickly closed ranks against Unity. "We have never made a public statement before. That is how badly you f—-ed up," wrote Slay the Spire dev Meta Crit. "There is no way Unity talked to a single developer before launching this," added Rami Ismail. In protest, many developers switched off Unity ads, and others were considering a class action lawsuit.

Unity announced the changes following a difficult couple of years that saw an Apple privacy change cut off much of its ad revenue. Last year, the company's stock price plunged and it initiated layoffs that impacted 8 percent of its staff, or 600 employees. It has also had a controversy around CEO John Riccitiello after he called game makers who don't consider monetization "f—ing idiots."

Following the initial uproar, Unity attempted to clarify its policies, saying it would only charge for initial installs, charities would be exempt and demos wouldn't count. Owners of subscription services would be required to pay the fee, not developers.

However, some developers who committed to Unity and its previous pricing structure have said they are still effectively screwed. "Put years and years of work into my pipeline. I did so under a simple per-seat license I am happy to pay. Now while I am close to release they spring something new on me. Not a price increase [but] a fundamental change in how we do business together. I have no options, cannot go back, can only bend and [pay up]," wrote The Falconer dev Tomas Sala.

It remains to be seen if Unity's changes will placate developers. "Just be honest, upfront, reliable. We need stability," wrote one developer in response to the company's post.

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Apple made the appeal to the high court back in September of last year, requesting it review the circuit court’s decision it deemed “unconstitutional.” The case brought forward by Epic Games is the first to challenge the business model of the App store, which helps Apple rake in billions. In May 2023, Apple said that developers generated about $1 trillion in total billings through the App Store in 2022. Gaming apps sold on the App Store generate an estimated $100 billion in revenue each year.

While the Ninth Circuit ruled in favor of Epic’s appeal that Apple has indeed broken California’s Unfair Competition law, it rejected Epic’s claimthat the App store is a monopoly. In addition to declining to hear Apple’s appeal, SCOTUS also will not review Epic’s appeal that the district court had made “legal errors.”

Epic claimed that Apple violates federal antitrust laws through its business model, however, this is not an issue the high court will consider. The CEO of Epic Games, Tim Sweeney, called the appeal denial “a sad outcome” on X.

Epic Games has been front and center in the fight against Apple’s developer transaction fee policy since 2020. Other companies, including Spotify and the New York Times, are also trying to challenge app store policies on Apple and Google platforms. The Coalition for App Fairness, which consists of more than 60 companies now, believes no developers should be required to use the app store exclusively. The Epic lawsuit was just the start — problems have been piling up for Apple. Even the Department of Justice (DOJ) is reportedly considering filing an antitrust case against it. The DOJ has been conducting an investigation into whether Apple’s App Store practices have killed competition in the space.

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