TikTok Lite launched earlier this month in France and Spain and includes a design aspect that allows users to earn points by watching and liking videos. These points can be exchanged for stuff like Amazon vouchers and TikTok’s proprietary digital currency, which is typically used to tip creators. The EU’s Commission has expressed concern that this type of "task and reward" design language could impact the mental health of young users by "stimulating addictive behavior.”

The Commission hasn’t yet confirmed any breaches of the DSA, but has suggested that it might impose temporary measures to force parent company ByteDance to suspend TikTok Lite in the EU while it continues the investigation. The company has until April 24 to argue against these potential measures, so the app’s still available for EU residents. However, ByteDance failed to provide the EU with a risk assessment document regarding TikTok Lite after being asked last week.

This failure to comply with the DSA could open the company up to steep penalties of up to one percent of its total annual income and periodic penalties of up to five percent of daily income. The Commission hasn’t indicated if it plans on issuing these fines as the investigation continues.

"We suspect TikTok Lite could be as toxic and addictive as” light cigarettes, Thierry Breton, the commissioner for the EU Internal Market, wrote in a press release announcing the probe. “We will spare no effort to protect our children."

ByteDance has yet to respond to the investigation and the potential of TikTok Lite being banned in the EU. This latest inquiry follows a more comprehensive probe issued back in February. That wide-ranging investigation focuses on addictive algorithms, age verification issues, default privacy settings and ad transparency.

February’s probe is ongoing, but ByteDance was already forced to make concessions to allow TikTok to operate in the EU. The company had to give users the choice to disallow algorithms from powering the For You Page and instituted new harmful content reporting options. It also suspended personalized ads for EU users aged 13 to 17.

As for America, the controversial TikTok ban keeps inching closer to reality. The US House of Representatives tucked a revised version of the bill into this weekend’s foreign aid package. Under this new proposed legislation, ByteDance would have one year to sell off TikTok before it would be banned from app stores. It’s now heading to the Senate and will likely be voted on this week. However, it remains to be seen if the Senate will even keep the stuff about TikTok in the foreign aid package. President Biden has previously said he would support a TikTok ban if Congress passes it.

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While it’s far from the first effort to force a ban or divestment of the social media app, the bill managed to draw far more support than previous attempts. The bill was introduced in March and sailed through the House of Representatives with overwhelming bipartisan agreement. A slightly revised version was approved as part of a package of foreign aid legislation on Saturday.

Under the updated terms, TikTok would have up to 12 months to divest from parent company ByteDance or face a ban in US app stores and web hosting services. The company has called the bill unconstitutional and indicated it would mount a legal challenge to such a law, which could further delay an eventual sale or ban.

The company didn’t immediately respond to a request for comment.

TikTok has long been viewed with suspicion by lawmakers and the intelligence community. Ahead of votes in the House and Senate, members of Congress were briefed by intelligence officials on the alleged national security threat posed by the app. The exact nature of those concerns is still unclear, though some members of Congress have asked for details from the briefings to be declassified.

At the same time, some lawmakers have expressed skepticism, saying that the alleged threat posed by TikTok is largely hypothetical. Free speech and digital rights groups also oppose the bill, noting that comprehensive privacy legislation would be a more effective way of protecting Americans’ personal data. TikTok CEO Shou Chew has made a similar argument, telling Congress last year that a forced sale wouldn’t resolve data concerns about the app.

But TikTok’s recent efforts to muster opposition to the bill may have backfired. Lawmakers rebuked the company for sending in-app notifications to users about the bill after the alerts resulted in a flood of calls to Congressional offices. And the app may have drawn even more suspicion when Politico reported last week that Chinese diplomats were lobbying Congressional staffers to oppose the bill. Officials in China have condemned the measure. A Chinese law, passed in 2020, could prevent ByteDance from including TikTok’s recommendation algorithm in a sale of the app.

Update April 26, 2024, 3:15 PM ET: This story has been updated to clarify that the Protecting Americans from Foreign Adversary Controlled Applications Act was part of a larger package of bills passed by the Senate.

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TikTok Lite, launched earlier this month in France and Spain, lets users earn rewards by watching and liking videos. They can then exchange their points for real-world perks like Amazon vouchers or in-app ones like TikTok’s virtual currency, which is used to tip creators. The EU Commission said the “task and reward” feature can stimulate “addictive behavior” in children.

“Our children are not guinea pigs for social media,” EU commissioner Thierry Breton posted on X (Twitter) on Wednesday. “I take note of TikTok’s decision to suspend the #TikTokLite ‘Reward Program’ in the EU.”

However, he added a parting shot to remind ByteDance it isn’t out of the woods: “The cases against TikTok on the risk of addictiveness of the platform continue.”

Breton fired a warning shot at ByteDance earlier this week, saying the EU had opened a formal investigation into TikTok for violating the Digital Services Act (DSA). The landmark legislation, adopted in 2022, gives European regulators the teeth to force significant changes in social media platforms to protect consumers.

Companies that break the rules can risk fines of up to six percent of their global revenues — enough to force compliance from even the richest companies. Wednesday’s suspension marks the first concrete example of the EU using the DSA’s enforcement powers to force significant changes on a social platform.

The EU’s formal investigation into TikTok Lite was its second targeting the platform this year. An earlier case, launched in February, opened proceedings against TikTok and Meta for their handling of the privacy and safety of minors. The Guardian notes that both cases remain active.

“TikTok always seeks to engage constructively with the EU Commission and other regulators,” the platform’s Policy Europe X account posted on Wednesday. “We are therefore voluntarily suspending the rewards functions in TikTok Lite while we address the concerns that they have raised.”

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The bill passed with a vote of 360-58 in the House, according to AP. It’ll now move on to the Senate, which could vote on it in just a matter of days. Senate Majority Leader Chuck Schumer said today that the Senate is working to reach an agreement on when the next vote will be for the foreign aid package that the TikTok bill is attached to, but it is expected to happen this coming Tuesday. President Joe Biden has previously said he would support the bill if Congress passes it.

The bill paints TikTok as a national security threat due to its ties to China. There are roughly 170 million US users on the app, at least according to TikTok, and ByteDance isn’t expected to let them go without a fight. In a statement posted on X earlier this week, the TikTok Policy account said such a law would “trample the free speech rights” of these users, “devastate 7 million businesses, and shutter a platform that contributes $24 billion to the U.S. economy, annually.” Critics of the bill have also argued that banning TikTok would do little in the way of actually protecting Americans’ data.

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The job listings are reportedly connected to worries within the organization about retaining and growing user engagement. “Inside TikTok, there’s concern that users are sharing TikTok videos externally on other social media and messaging apps when they want to discuss them with friends,” Axios reported, citing sources within the company. Job postings for mobile engineers say the candidates will focus on “building a reliable and adaptive platform that enables users to meet and interact with their real-life friends seamlessly on TikTok, and encourage them to share their life moments with each other and stay connected regardless of where they are.”

Expanding TikTok’s messaging features appears to be of primary importance. One job listing for a backend tech lead admits that the company’s messaging capability is in “its infancy,” according to Axios. That posting said the person hired will “explore and implement diversified social solutions” while referring to creating messaging that’s a “distinctive TikTok social solution.”

TikTok made its bones on viral videos — with social features mostly limited to peripheral interactions such as likes, comments and reposts. As rival platforms like Instagram integrate more TikTok-like features, it seems logical the company would return the favor by expanding its social capabilities. However, it stressed that video remains at the heart of its identity when trying new things. A TikTok spokesperson told Axios: “Being an entertainment channel has always been and remains the core of TikTok’s business model even as we experiment with new features to enhance the user experience.”

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Now that TikTok was able to overcome the issues that caused delays to the center's launch, it has started data migration, which likely won't be finished until the fourth quarter of 2024. Meanwhile, a second center in Ireland and another Norway are also under construction. The video hosting service has been under intense scrutiny over the past few years, and these are part of its efforts to get authorities to trust the app. In 2022, TikTok's parent company ByteDance confirmed that some of its employees, whom it eventually fired, accessed the data of several users in the US, including journalists. The revelation came in the midst of state governments banning TikTok from government-owned devices.

In addition to announcing the beginning of data migration, TikTok has also revealed that it has secured the services of a company called the NCC Group. The information assurance firm based in the UK will audit its data controls and protections, monitor its data flows, provide independent verification and report any incidents if needed. TikTok says the company will monitor data coming in and out of the center so it can ensure that only approved employees can access users' sensitive information.

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TikTok Direct Post integrations will let creators make drafts, set captions or audience settings, and schedule or post content directly from supported third-party apps. Only videos are supported at launch, but photo content is “coming soon.”

Third-party software supporting the feature at launch include Adobe Premiere Pro, Adobe Express, CapCut (owned by TikTok’s parent company ByteDance), DaVinci Resolve, SocialPilot and Twitch. TikTok says developer partners will be “vetted through an audit process” before they can use the API.

“Now more than ever, publishing content in real-time has become a necessity, and creators of all skill levels need tools that can empower them with greater efficiency and without constraints,” said Deepa Subramaniam, Adobe’s Creative Cloud marketing VP. “With the new Direct Post feature for TikTok available in Adobe Express and Premiere Pro, creators can continue to create standout content, but with increased speed and without adding more interruption to their creative workflows.”

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Despite the seeming success of these games, iFeng Tech's sources claim that ByteDance CEO Liang Rubo had earlier criticized the gaming arm for its lack of focus and misallocation of resources. 21st Century Business Herald also reports that when it comes to revenue, the Douyin (the Chinese counterpart of TikTok) and ad businesses still overshadow that of the gaming division within ByteDance, according to a source close to the matter. Moonton, another gaming subsidiary acquired by ByteDance in 2021, has apparently been seeking a buyer as well since earlier this month.

Tech site 36Kr claims that as many as around 700 employees across ByteDance's gaming business group are impacted by this restructuring, with all but two in-development projects already terminated. The likes of Tencent, NetEase and MiHoYo may eventually benefit from ByteDance's seeming defeat, but it's also a cautionary tale for these local competitors bound by China's ever-changing gaming regulations.

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The judge was quoted saying the ban "oversteps state power and infringes on the constitutional rights of users" — echoing the legal challenge filed by five TikTok creators on the day after the bill was signed back in May, as well as another lawsuit filed by the platform's owner, ByteDance, later on in the same month. It was also questionable as to whether Google and Apple could have effectively enforced such a state-wide ban on their app stores.

The relevant bill was originally drafted based on claims that this Chinese app would share US users' personal data with the Chinese government, to which ByteDance had long denied since the presidency of Donald Trump. "TikTok US user data is stored in the US, with strict controls on employee access," the company claimed back in August 2020 — and again via a new "transparency" push earlier this year, with reference to "Project Texas" for safeguarding US user data with help from Oracle.

To date, no other US state had passed a bill to bar TikTok. The outcome of Montana's case may hold the key to this Chinese app's fate across the rest of the country.

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TikTok has also set up a new anti-hate and discrimination task force, in the hopes of proactively spotting antisemitism, Islamophobia and other hate trends before they get out of hand. The team will work with experts on improving training for moderators to better address hate speech, and it will expand its managed creator communities to Jewish plus other inter-faith communities, as well as API and LGBTQ+, next year.

The Information added that TikTok plans to expand access to its research APIs to civil society groups — as the likes of the Anti-Defamation League have been requesting for years, apparently — so they can better understand the types of content spreading on TikTok. This comes in stark contrast to how X — well, Elon Musk, mostly — limited social media researchers’ access to its platform, while it continues to deny any wrongdoing over accusations of antisemetic content.

While TikTok’s stepped-up efforts may not convince those who still accuse its algorithm of bias, the platform has at least continued removing a staggering amount of offending content. The latest figure on removed videos in the conflict region has hit 1.3 million, between October 7 and November 30. These included “content promoting Hamas, hate speech, terrorism and misinformation.”

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