To that end, Microsoft announced that its Copilot AI, which currently exists in various iterations in the Edge browser, Microsoft 365 platform and Windows, will be bundled into a single, unified and ubiquitous generative AI assistant across all of Microsoft’s products — from Powerpoint to Teams.

“It’s kind of like your PC now it’s kind of becoming your CP. We believe Copilot will fundamentally transform the relationship with technology and user in a new era of personal computing, the age of Copilots,” Nadella said. He also noted that the new AI will also have the “power to harness all your work data and intelligence,” inferring that the system will be tunable to a customer’s personal data silo.

One example of that provided during the event would be using Copilot on your laptop to pull data from your phone. You can ask Copilot to find your flight information, which it can pull from your phone’s text messages or Bing Chat history (or wherever the data might be hiding), and then subsequently upsell you on stage plays happening during your trip and assist you with those ticket purchases. Remember, the point of all of this exists specifically to get you to buy more stuff.

The updated AI will offer a number of features and functions that we’ve already seen in other rival systems, like being able to shop for clothing based on a picture of them with Microsoft Shopping with AI, a la Google Lens, or have it summarize the contents of complicated email chains, a la ChatGPT. “Now you can copy, paste and do,” Carmen Zlateff, VP of Product Management, told the crowd. What’s more, the existing Bing Image Creator is scheduled to be upgraded to the new DALL-E 3 model soon.

A demo video played during the event also showed people using the AI to organize their desktop windows, generate Spotify playlists and remove photo backgrounds on command, similar to Google’s Magic Eraser. One handy feature, especially for those of you with school-aged kids, is the new Windows Ink Anywhere. With the Surface’s stylus in hand you’ll be able to write in any textbox across the Windows OS. As my colleague Devindra Hardawar explained in our liveblog, “With math, you can write complex equations into the field and get a solution. You can also use your pen to snip a photo of a math problem, which pushes Copilot to solve it.” The system will even be able to explain its reasoning in solving those equations.

It will roll out on September 26, “informed by what you’re doing on your PC,” Yusuf Mehdi, CVP Consumer Chief Marketing Officer, said on stage. The AI will arrive as part of the new Windows 11 release, which Medhi confirmed will “have over 150 new features and be the biggest update since it was first released.”

Microsoft has been at the forefront of the generative AI revolution since the debut of ChatGPT last November. The company has spent years and millions of dollars in R&D working on the technology, including purchasing GitHub in 2019 and dramatically expanding its ongoing partnership with OpenAI that past January.

Follow all of the news live from Microsoft’s 2023 Surface event right here.

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The Tab Organizer will do pretty much what it says: The built-in AI will automatically suggest ways to classify any open tabs in your Chrome windows and suggest the option to create groups. This might be helpful if you have a lot of recurring tabs open. When you click ‘Organize Similar Tabs,’ the AI will aggregate open pages together based on topics. For example, tabs related to shopping might all cluster together and the AI could suggest a name like ‘Ski-trip shopping gear.

Chrome's new text assist too might also have some practical applications. It will launch as an experimental tool that will help users draft text — including Google reviews or social media posts. To enable this when it launches, you need to select "Help me write" to let the tool finish your sentences or suggest options for continuing the text.

Customization is not new to most Google tools like Mail or Docs and now on Chrome web browsers, you can personalize the browser's visuals — something the company considers an extension of the AI wallpapers it built out for Pixel phones recently. To do so, you need to select the ‘Customize Chrome’ button on the side panel and instruct the AI to generate a theme for you. You can search for a description, such as ‘small beach town’ or ‘Blade Runner vibes,’ and preview the AI-generated theme options before selection.

Introducing these new tools will naturally rival Microsoft's AI-infused Bing engine, which introduced AI-powered tab grouping and a text composition helper back in September. Chrome, however, still dominates the US browser market share by a wide margin, which Bing is usually lumped into the "others" category, well below competitors like Firefox and Opera.

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The three Microsoft products and iMessage meet the quantitative thresholds for regulation under the DMA. Apple and Microsoft easily clear the law’s revenue and market capitalization thresholds, while the four platform services in question each have at least 45 million monthly active users in EU and north of 10,000 yearly active business users in the bloc.

However, the companies argued that iMessage, Bing et al do not qualify as gatekeeper services. In Apple’s case, it claimed iMessage’s “small scale relative to other messaging services” and other factors meant that it should evade the DMA’s rules. Despite Google and mobile carriers pushing the EU to designate iMessage as a gatekeeper service, the bloc ultimately sided with Apple. Still, the EU’s executive arm noted that it will “continue to monitor the developments on the market with respect to these services, should any substantial changes arise.”

While the EU won’t force iMessage to play nicely with other messaging services, Apple has creaked open the door to interoperability. The company has pledged to support the RCS messaging standard starting this year, meaning that messaging between iMessage and Android should be more secure and feature-rich. RCS texts will still be in green bubbles, however, rather than the blue of iMessage missives.

Meanwhile, Apple and Microsoft haven’t avoided the DMA’s clutches entirely ahead of the rules coming into force on March 7. Some of their other products are subject to the law, including Windows and LinkedIn on the Microsoft side and iOS, the App Store and Safari in Apple’s case. Meta, Google, Amazon and TikTok parent ByteDance will also need to abide by the DMA. Notably, the EU has designated Meta’s Messenger and WhatsApp as gatekeeper services, meaning they’ll need to play nicely with other messaging apps.

Apple recently spelled out how it will open up the App Store to competitors, including third-party payment options, though rivals have called out the company’s implementation of the DMA rules. Epic Games CEO Tim Sweeney criticized it for adding “new junk fees on downloads and new Apple taxes on payments they don’t process.”

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If you click “Yes” on the ad to switch to Bing, a Chrome pop-up will appear, asking you to confirm that you want to change the browser’s default search engine. “Did you mean to change your search provider?” the pop-up asks. “The ‘Microsoft Bing Search for Chrome’ extension changed search to use bing.com,’” Chrome’s warning states.

Directly beneath that alert, seemingly in anticipation of Chrome’s pop-up, another Windows notification warns, “Wait — don’t change it back! If you do, you’ll turn off Microsoft Bing Search for Chrome and lose access to Bing Al with GPT-4 and DALL-E 3. Select Keep it to stay with Microsoft Bing.”

Essentially, users are caught in a war of pop-ups between one company trying to pressure you into using its AI assistant / search engine and another trying to keep you on its default (which you probably wanted if you installed Chrome in the first place). Big Tech’s battles for AI and search supremacy are turning into obnoxious virtual shouting matches in front of users’ eyeballs as they try to browse the web.

There doesn’t appear to be an easy way to prevent the ad from appearing.

Microsoft reportedly confirmed the pop-up’s authenticity in statements to Windows Latest and The Verge, cringingly painting the move as an opportunity for users. “This is a one-time notification giving people the choice to set Bing as their default search engine on Chrome,” a company representative wrote. “For those who choose to set Bing as their default search engine on Chrome, when signed in with their MSA [Microsoft account] they also get more chat turns in Copilot and chat history.”

In a reminder of how friendly its intrusive ads supposedly are to user freedom, it added, “We value providing our customers with choice, so there is an option to dismiss the notification.” Engadget emailed Microsoft for independent verification, but the company didn’t immediately respond. We’ll update this article if or when we hear back.

Windows Latest described the advertisement as coming from a “server-side update” and said the ad wasn’t part of a Windows update. Instead, the outlet speculated that it’s linked to BCILauncher.EXE or BingChatInstaller.EXE, two processes Microsoft reportedly added to “some Windows systems” on March 13.

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